How to increase customers and revenue is always a top concern for business leaders. With so many different methodologies and strategies to choose from, it can be hard to know where to put your focus. A great concept to start with is to consider putting more attention to retaining customers. According to Invest (https://www.invespcro.com/blog/customer-acquisition-retention), it […]

When it comes to growing your company’s revenue, having one team member focused on the bottom-line increases the likelihood of obtaining the results you seek. This individual’s primary responsibility would be to put strategies in place and help every department to work cooperatively to meet revenue targets. That is the premise behind hiring a Chief […]

Small businesses have options when it comes to outsourcing marketing and branding work; you can choose to work with a freelancer or with an agency. Each option has its benefits and pitfalls. The choice you make will come down to finding the right fit for you and your company at a cost you can afford. […]

Small to medium-sized businesses are sometimes challenged when they need to expand their marketing and branding efforts. When your company doesn’t have experts on staff, or if your in-house team is overloaded with other projects, your options for moving your business objectives forward is to either hire an outside agency or freelancers. Many business leaders […]

To successfully carry out marketing and branding initiatives, your company needs to have six essential positions filled by the right people. These positions may be filled by hiring your own internal staff, by engaging an outside marketing agency, or by hiring freelancers. The six positions you need are a lead strategist, a marketing operations specialist, […]

Marketing and Sales are complementary components of Business that depend on each other. But it is essential to know they are not the same. Business leaders can fall into the habit of saying, “Sales-and-Marketing,” or “Marketing-and-Sales” in the same breath. As a result, it can cause some to think it is a singular entity. In […]

Every sales team or small business owner has a collection of prospects in their database who have grown cold. These are potential buyers of your product or service who were very interested in purchasing from you at one time. However, they eventually ceased communicating with you. By default, they didn’t make a purchase. Even if […]

When your company is ready to move to its next significant level of success, that is the perfect time to reevaluate the systems and organizations at work inside your business. While all teams labor together towards your revenue goals, your Sales team is the all-important front-line of new customer acquisition and fresh profits. The colloquial […]

Hiring the right team members is critical to any company’s success. Resumes, however, only provide the highlights of a candidate’s career story. Although interviewing processes can be intensive, you ultimately never really know what you are getting until the person has been performing in the role for a few days or weeks.  No hire has […]