Marketing

A profitable marketing campaign requires many moving parts to work in harmony with each other. Creating marketing success is not as simple as having a website and getting it to rank on the first page of Google for specific keywords with SEO (Search Engine Optimization) or SEM (Search Engine Marketing). For one thing, there are […]

In a previous article, The 6 Essential Positions of a Successful Marketing Team, we identified six roles we believe are crucial to carrying out your company’s marketing and branding objectives on a continual basis. In this article, Blackwood Impact Group is focused on helping you build out your team step by step. We will also […]

Small to medium-sized businesses are sometimes challenged when they need to expand their marketing and branding efforts. When your company doesn’t have experts on staff, or if your in-house team is overloaded with other projects, your options for moving your business objectives forward is to either hire an outside agency or freelancers. Many business leaders […]

To successfully carry out marketing and branding initiatives, your company needs to have six essential positions filled by the right people. These positions may be filled by hiring your own internal staff, by engaging an outside marketing agency, or by hiring freelancers. The six positions you need are a lead strategist, a marketing operations specialist, […]

There are a real art and science to marketing a business. Marketing is vital to a company’s financial health as it helps you communicate your value to potential and existing customers. Because of the breadth of its impact and the wide variety of strategies that can be executed and channels for communication, small missteps anywhere […]

The basic principles of marketing are timeless, such as having concise messages and targeting them to specific audiences. Execution tactics, methodologies, and channels, however, are continually evolving. With rapid technology advancements, shifting customer norms, and changes in local and international regulations, it is critical for B2B companies to remain agile by keeping their marketing strategies […]

In a previous article, we at Blackwood Impact Group shared why we believe now is the time for B2Bs to think about revamping six critical areas in their marketing (6 B2B Marketing Strategies You Should Immediately Update.) Our commentary was based not only on our experience as consultants but also on recently released research.  For […]

Say the word “Marketing” to any group of executives or company leaders and different images will flood their minds. Marketing is a concept and a set of activities that covers a broad business area. It is very easy for a company’s marketing initiatives to be ineffective due to poorly formulated strategies and plans. Often times, […]

What Is A Value Proposition Statement? According to investopedia.com, “a value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. A value proposition is also a declaration of intent or a statement that introduces a company’s brand to consumers by telling them what the company […]