When business leaders look to improve their customer service, some think the department is a natural progression from Sales. As such, these companies allow the sales manager to take the lead. Others believe the Marketing department should spearhead innovative changes for Customer Service. But because happy customers are critical to providing a consistent flow of […]

There are a real art and science to marketing a business. Marketing is vital to a company’s financial health as it helps you communicate your value to potential and existing customers. Because of the breadth of its impact and the wide variety of strategies that can be executed and channels for communication, small missteps anywhere […]

When company leadership seeks to increase revenue streams, the first places they turn to are the marketing and sales teams. Executives want to see more qualified leads entering the sales funnel and more closed deals exiting the other end. These primary initiatives are targeted to attract the product or service’s end-user. While there is absolutely […]

The basic principles of marketing are timeless, such as having concise messages and targeting them to specific audiences. Execution tactics, methodologies, and channels, however, are continually evolving. With rapid technology advancements, shifting customer norms, and changes in local and international regulations, it is critical for B2B companies to remain agile by keeping their marketing strategies […]

In a previous article, we at Blackwood Impact Group shared why we believe now is the time for B2Bs to think about revamping six critical areas in their marketing (6 B2B Marketing Strategies You Should Immediately Update.) Our commentary was based not only on our experience as consultants but also on recently released research.  For […]

Say the word “Marketing” to any group of executives or company leaders and different images will flood their minds. Marketing is a concept and a set of activities that covers a broad business area. It is very easy for a company’s marketing initiatives to be ineffective due to poorly formulated strategies and plans. Often times, […]

What Is a Business Process Improvement (BPI) and Does Your Company Need One? A Business Process Improvement (BPI) is a set of actions a company undertakes in order to experience increased profits and more satisfied customers consistently. It requires examining all the systems and steps involved in delivering your products or services.  By improving processes, […]

Sales administrators (sales admins) are a critical component of any successful sales team, regardless of size. Many small businesses don’t place importance on the role or budget for it because they think it is a luxury and not a necessity. Even if your sales team is as small as one or two people, just having […]

Our Story: Blackwood Impact Group’s Origins Blackwood Impact Group (BIG) was founded by Melissa Martin. Melissa’s professional experiences in marketing and sales span a variety of businesses of all sizes across multiple industry sectors. However, no matter the company size or industry, Melissa observed that they all faced similar struggles in growing their revenue. Some […]