Conventional business wisdom says sales is a numbers game. However, good leaders know that quality is as important a factor as quantity. Nothing can affect your company’s bottom line more than the people who are tasked to grow it. That is why it is critical to hire the right people for your sales organization. They […]

Sometimes it is easy to tell when you have customer service challenges. Angry voice messages, frustrated emails, or negative online reviews are tell-tail signs. But not all customer satisfaction problems that threaten revenue reveal themselves that easily.  Often you only learn about issues when you are trying to ask for referrals or get more of […]

Having unhappy and disgruntled clients is probably a company’s worse nightmare. It can be challenging to effectively rectify whatever has gone wrong and rebuild your client’s trust in you. Unhappy clients tend to spread their discontent with your company faster than they spread their praise, whether by word of mouth or online. They can often […]

A profitable marketing campaign requires many moving parts to work in harmony with each other. Creating marketing success is not as simple as having a website and getting it to rank on the first page of Google for specific keywords with SEO (Search Engine Optimization) or SEM (Search Engine Marketing). For one thing, there are […]

Improper Tools Can Hinder Sales Growth Growing revenue is challenging for businesses of all sizes. Here at Blackwood Impact Group (BIG), we think it is particularly challenging for solo entrepreneurs and smaller companies. These entities often have a tougher time when they are trying to plan to grow their sales because they often do not […]

In a previous article, The 6 Essential Positions of a Successful Marketing Team, we identified six roles we believe are crucial to carrying out your company’s marketing and branding objectives on a continual basis. In this article, Blackwood Impact Group is focused on helping you build out your team step by step. We will also […]

Phone calls are an inevitable part of the sales process. Even if cold calling isn’t one of your primary strategies, “follow-up” and relationship maintenance calls are essential in influencing prospects to make a purchase with you eventually.  According to The Brevet Group, 92% of customer interactions happen over the phone. As sales strategy practitioners, Blackwood […]

It is rare for a business to have every resource it needs amongst its internal staff. In order to gain specialized resources and expertise for assistance with various projects, your company will likely need to hire outside contractors or vendors. It can be hard to tell in advance which vendor will be the right choice. […]

Customer testimonials are authoritative elements that should be present in all business’ marketing collateral. Well-crafted testimonials help potential buyers imagine what their own client experience with you could be like. Done right, testimonials will convince your prospects and convert them into paying customers. Even though this is a mandatory piece of marketing content, many businesses […]