Committed To Your Success
Chief Revenue Officer (CRO) Consultancy Helping You Align Sales, Marketing, and Operations To Maximize Revenue Growth
Chief Revenue Officer (CRO) Consultancy Helping You Align Sales, Marketing, and Operations To Maximize Revenue Growth
Founded in 2018, Blackwood Impact Group has one mission, to help businesses achieve success. That mission is fueled by a passion to serve, a passion to solve, and a passion to systematize.
Our entrepreneurial leaders understand the hindrances of inefficient processes, the devastating effects of poor communication, and what a lack of collaboration between departments can do to a small business.
With proven, strategic steps, Blackwood Impact Group guides organizations on the path of implementing solid procedures and resolving performance pitfalls. Blackwood helps small businesses develop processes and personnel shifts that not only drive the bottom line but further develop the purpose and the passion of the business itself.
By creating a seamless synergy between strategy and execution, we empower small business owners to take their business to a new level without the stresses of hiring an entire C-Suite. When you work with Blackwood Impact Group, you get the benefit of having a Chief
Revenue Officer (CRO) on your team for a fraction of the cost.
We provide more than a plan on paper. What makes Blackwood Impact Group different is our as-needed consulting, solution-focused phases of implementation, and our holistic, organization-wide results.
Blackwood Impact Group was founded on the principle of understanding the struggles in business and how to implement resolutions to those issues. Our bottom line is simple: we help businesses make the right sales and marketing decisions, improve efficiency, and increase revenue.
To align and improve our client’s highest revenue-generating initiatives—Sales, Marketing, and Operations—to maximize their revenue growth.
Our team operates through Our Core Values:
Trust
Respect
Passion
Inclusion
Detail
Life-Long Learning
A chief revenue officer functions across sales, marketing, and operations to generate maximum return for the company. By extending reach and communication across multiple teams, the CRO dismantles silos and creates collaboration which drives revenue growth.
In today’s marketplace, CRO’s are being called upon to:
Business leaders realize generating long term, repeatable, scalable growth involves more than “here today, gone tomorrow consultants.” If you’ve invested time and money with consultants who’ve left you disappointed because the strategies they created were never fully implemented, we understand.
We also understand that when you have so many goals to accomplish, it’s hard to know where to start. That’s why we created this process:
DISCOVER
Uncover Crucial Facts
Conduct a 360° custom
evaluation of your your
Sales, Marketing, and/or
Operations departments to
discover opportunities for
revenue growth.
STRATEGIZE
Create a Plan
Create customized, actionable
strategies that lead to your
increased profitability.
IMPLEMENT
Execute the plan
Implement new strategies so
you can grow efficient,
predictable revenue.
SUSTAIN
Manage Ongoing Initiatives
Support you throughout your
company’s growth phase;
allowing you to leverage your
newly enhanced business toolkit,
strategies, and tactics to succeed
well into the future.
As we’ve worked with small business owners, most shared they want customized growth strategies, but they also needed a team to help ensure implementation, oversee execution, and provide as-needed involvement to generate long terms results.
When you work with Blackwood Impact Group, you’ll experience the difference. We listen to you, customize your strategy, and form the right team of specialists for your specific needs.
Our four-step process not only creates a strategy to align sales, marketing, and operations but it also prioritizes implementation and management of ongoing initiatives.
Alcott Germany, II has over nine years’ experience in marketing, sales, and business development. Specializing in Process Design/Process Strategy, Alcott has led projects in the Fintech and Automotive sectors in market analysis, business growth, and distribution strategy. By supporting companies such as BASF, Quicken Loans, and Amrock Inc. Alcott has successfully increased business growth by establishing data analysis, customer segmentation, journey mapping, and UX design to ensure the marketing and sales frameworks support successful customer outcomes. Alcott has a passion for collecting and analyzing research from a wide variety of sources. He often manages the collection, evaluation, and selection market data with clients.
Alcott has a Bachelor’s in Chemical Engineering from the University of Detroit Mercy and a Master’s in Education (curriculum and instruction) from the University of Phoenix. Alcott also has Certifications in Customer Experience Methodology and Lean-Agile (Scaled Agile Framework – SAFe).
Jacque Plair Rushin, Managing Principal, and COO at Rich Rush Consulting helps Blackwood Impact Group clients optimize their business operations. Through her experience as a senior executive and work across many industries, she provides clients with a unique perspective into their business needs and employs a proven approach that enables them to reach their goals.
Jacque’s most valuable insights as a business leader is that it is important to truly understand the business you are in, remember why you are in it, and continuously build your foundation and growth objectives around those two principles.
She is a firm believer that when businesses have a solid foundation, their sustainability and potential far outpaces projects built on personal passion alone.
Jacque’s 30 years of business experience includes working with some of the most well-known brands in the world. She has successfully leveraged this foundation of unique knowledge and experience to create her own brand which nurtures talent to build visions.
Not unlike her personal experiences, Jacque urges business leaders to focus on avoiding two critical mistakes. Business owners must resist the urge to give up despite the complexity and demands of running a company. They must also be willing to understand that there are many life cycles in business, some of which may lead to you being told no. Too many leaders take being told no personally instead of leveraging these moments for reflection to determine the pathway forward.
Over the course of her life and business experience, Jacque has gathered information and stories that she is compiling into a new book. Her desire is to share her knowledge, experiences, and drive to “advance the human spirit by motivating others in this ever-changing and complex world we share.”
Jacque Rushin has a B.S. in Business Education/Sociology from Alabama A&M University, and an MBA in Management from Mercer University.
Jim works as a sales and marketing expert with Blackwood Impact Group clients. Through his experience as a sales management consultant, he provides clients with effective resources to propel their businesses forward.
As many entrepreneurs do, Jim faced the challenge of balancing work and home life.
He recognizes that “the demands on your time can easily spill into your personal life and rob you of time with your family.” As he works with entrepreneurs who wrestle with this balance, he urges them to set up healthy systems and teams so they are empowered to win at work and be successful in the life they desire.
Jim believes that too many business owners fail to hire talented people that are actually smarter than the business owner themselves. He recognizes when business leaders hire people of quality character and great passion, these team members contribute things that the business owner may miss. Jim believes parking your ego can be one of the most effective decisions you make as a business owner.
While this approach may sound risky, from Jim’s perspective, it’s important to give yourself the freedom to fail. Early in his career, regional deli merchandise at Kroger encouraged him to take risks and even try new marketing ideas. For Jim, this is some of the best advice he’s received and implemented across many different industries over the course of his career.
Effective teams and systems are helpful but Jim also recognizes the power of our habits and how they influence the way we lead. He’s working through High-Performance Habits – How Extraordinary People Become That Way by Brendon Burchard, one of the world’s highest-paid performance coaches. Jim is working to implement each of the six key habits into his life and his work and he believes business owners would benefit from the six key habits Burchard identified.
Jim Kerlin has extensive experience in sales, is an adjunct faculty instructor at Troy University earned his Bachelor of Science from Auburn and Master of Arts, Marketing from the University of Alabama.
Melissa Martin, Founder and Brand Revenue Strategist at Blackwood Impact Group is a seasoned Senior Level Executive with extensive experience in the areas of entrepreneurship, business development and lead generation. Her work in brand messaging, marketing campaigns, and integrated sales, empower Melissa to provide unparalleled business insight to her clients.
Melissa’s experience across a variety of industry sectors including: IT, Healthcare, Legal Firms, Home Services, Government Sector, Manufacturing, and Marketing Agencieshas shaped her skills in business development. Working with diverse industries allows her to have a fresh perspective when engaging new clients. As Melissa listens actively to cleints she helps, she’s able to quickly gain awareness of obstacles and opportunities which business owners must confront in order to generate growth.
A few of Melissa’s successes include co-founding and selling Blue Key Interactive, a digital marketing agency, earning her Master’s of Business Adminstration form Georgia State University, receiving Sandler Silver Certification from Sandler Training, and obtaining her StoryBrand Guide Certification. All of these accomplishments help Melissa deliver high quality services and guidance to her team and clients.
A strong relationship builder, Melissa has created a wonderful network of clients, partners, and associates which have led to her tremendous success with respected brands such as: Advocate, AMES Tools, Atlanta Biologicals, Atlanta Braves, Gem Shopping Network, HiFi Buys, Huddle House, Mercedes-Benz, Nashville Predators, and WSB TV.
As an entrepreneur and consultant, the most common mistake she sees business owners make is skipping market research and moving straight into tactical execution without proper insight on their customers, industry, and business goals. Melissa believes, “With knowledge comes strength,” so Melissa enjoys empowering business owners with a clear brand message and growth strategy. A clear brand message allows companies to resonate with their ideal audience and a customized growth strategy allows organizations to make wise business decisions.
Melissa values people as our greatest asset and that’s why building and fostering her team at Blackwood Impact Group is top on her list of priorities. Melissa realizes unbreakable, high functioning teams are crucial for business success. Since she values team building, the next book Meliss plans to read is Bigger Than You: The Entrepreneur’s Guide To Building and Unstoppable Team by Kelly Roach.
Melissa is on a mission to help small businesses break down silos in sales, marketing, and operations and gain alignment so they generate growth. Through the resources of fractional Chief Revenue Officers, Melissa and her team at Blackwood Impact Group, help small businesses improve operational efficiencies and invest in the right sales and marketing initiatives to maximize revenue.
Melissa earned a BBA in Marketing from Tennessee State University and graduated with an Executive MBA from Georgia State University in 2020.
Macrae Cain is a Digital Operations Specialist with experience in building start-up companies, executing small business mergers, developing innovative business strategies, providing team development, and generating client-focused solutions that improve profit margins.
He has consulted with teams and managed creative, technical, and marketing projects for enterprise companies such as Walmart, Huddle House, Ames Tools, HiFi Buys, and First Data.
One of the most shaping statements that have influenced Macrae’s life has been “you are only as strong as your team.” Combining this statement along with his experience, Macrae believes that our business teams can only be strong when backed with effective and efficient operational processes. When your teams and processes are strong, your business grows.
Despite this understanding, too many businesses get caught in the trap of ineffective leadership that can ultimately prove to be weak when business leaders should be strong. Often this can occur when leaders achieve a revenue goal and then allow the company to cruise as they pull back and reduce their involvement in the company’s management or pull funds that have near-immediate consequences. Another common scenario is when someone starts a company built around their passion and talent in a specific skill. Before long, that leader becomes overwhelmed with the complexity of running a dynamic business. In the end, it leads to frustrated employees and dissatisfied clients all because the leader spends time tending to the complexity and not performing the art of their trade.
One of Macrae’s assets as a business consultant is his incredible drive and vision for hard, honest, patient work. As an entrepreneur, he discovered one of the biggest challenges was finding people who shared this same vision. Many business leaders underestimate the time, stress, and emotional gravity that goes into building a vision. For Macrae, that drive continues to be expressed as he expands his knowledge in effective operational process mapping and enterprise-level project processes as he completes his Project Management Professional Certification.
Macrae Cain has extensive experience as a digital operations specialist and business operations consultant. He earned a Master of Business Technology, MBT from the University of Georgia-Terry College of Business.
Learn more about Blackwood Impact Group’s origins, brand, and how we serve our clients!
Read MoreIf you believe you would be a great fit for our company, please send your cover letter and resume to info@blackwoodimpactgroup.com. We’d love to hear from you!