Marketing Consulting Case Study - Marketing Strategy for Westbridge Solutions

Online Transformation: How Westbridge Solutions Went From Having Just A Digital Business Card To A Lead Generating Website

“Blackwood Impact Group handled everything from our sitemap, content, page layout, design direction, to the website execution. We couldn’t be happier to finally have a beautiful website with a clear message that resonates with our audience.” – Berthine Crèvecoeur West, M.A., CoreCHI™

Major Accomplishments

A Clear Brand Message

Client-Centric Content

Sales Generating Website


Westbridge Solutions helps organizations adopt the best practices to manage, retain, and engage a diverse workforce. Services include training solutions, ranging from diversity and inclusion to soft skills training, for Fortune 500 companies, Universities, and other Government entities. Westbridge Solutions came to Blackwood Impact Group, needing a new website that would clearly describe their unique selling proposition and help them attract more leads.


Westbridge Solutions knew it was time to align their sales and marketing to produce revenue-generating solutions. The old website did not represent their brand properly, clearly explain what the company did, nor how they could help their clients. Top issues included:

  • Wasted money on marketing initiatives in the past that don’t yield any value.
  • Missed opportunities because of poor company messaging.
  • Too busy to be involved with all of the moving parts of designing and building a website.




Our Blackwood Consultants began by fully understanding Westbridge Solutions' ideal client. By discovering the psychographic traits of their target audience, we were ready to devise a website strategy to generate more leads for Westbridge.



The next step was to pair Westbridge’s ideal client interests, values, and pain points with the company’s value proposition and business model.

Doing so allowed us to create the:

  • Brand Strategy
  • Content Strategy
  • Website Strategy
  • Capabilities Statement Brochure
  • Lead Generating Downloadable


Lastly, we were able to put the strategy into action. Using StoryBrand guided principles, our consultants crafted a clear brand message that laid the foundation for the rest of our deliverables.

What we delivered:

  • Sitemap
  • Navigation
  • User Experience
  • Webpage Layout & Content
  • Design Direction
  • Website Build Project Management

Sustainable Results

Blackwood Impact Group helped Westbridge Solutions revamp its online presence to build brand awareness. Companies with a customer experience mindset drive revenue 4% to 8% higher than the rest of their industries. 84% of companies that work to improve their customer experience report an increase in their revenue. By implementing our Marketing Strategy, Westbridge is finally able to have a client-centric website that converts prospects into paying customers.

Ease of Use

  • Clearly organized
  • Easy to navigate
  • Clearly labeled categories and links

Generating Sales

  • Speaks to the needs and wants of the client
  • Understand the value of doing business with the company
  • Clear and concise direction on how to engage with the company

Company Information

  • Answers the prospects questions
  • Alleviate concerns of illegitimacy
  • Demonstrates the appropriate amount of authority

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