“Blackwood Impact Group handled everything from our sitemap, content, page layout, design direction, to the website execution. We couldn’t be happier to finally have a beautiful website with a clear message that resonates with our audience.” – Berthine Crèvecoeur West, M.A., CoreCHI™
Westbridge Solutions helps organizations adopt the best practices to manage, retain, and engage a diverse workforce. Services include training solutions, ranging from diversity and inclusion to soft skills training, for Fortune 500 companies, Universities, and other Government entities. Westbridge Solutions came to Blackwood Impact Group, needing a new website that would clearly describe their unique selling proposition and help them attract more leads.
Westbridge Solutions knew it was time to align their sales and marketing to produce revenue-generating solutions. The old website did not represent their brand properly, clearly explain what the company did, nor how they could help their clients. Top issues included:
Our Blackwood Consultants began by fully understanding Westbridge Solutions' ideal client. By discovering the psychographic traits of their target audience, we were ready to devise a website strategy to generate more leads for Westbridge.
The next step was to pair Westbridge’s ideal client interests, values, and pain points with the company’s value proposition and business model.
Lastly, we were able to put the strategy into action. Using StoryBrand guided principles, our consultants crafted a clear brand message that laid the foundation for the rest of our deliverables.
Blackwood Impact Group helped Westbridge Solutions revamp its online presence to build brand awareness. Companies with a customer experience mindset drive revenue 4% to 8% higher than the rest of their industries. 84% of companies that work to improve their customer experience report an increase in their revenue. By implementing our Marketing Strategy, Westbridge is finally able to have a client-centric website that converts prospects into paying customers.
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Blackwood Impact Group is a Chief Revenue Officer (CRO) Consultancy specialized in improving your highest revenue-generating departments:
We are a Chief Revenue Officer (CRO) Consultancy specialized in improving your highest revenue-generating departments: Sales, Marketing, and Operations.
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Small to medium-sized businesses are sometimes challenged when they need to expand their marketing and branding efforts. When your company doesn’t have experts on staff, or if your in-house team is overloaded with other projects, your options for moving your business objectives forward is to either hire an outside agency or freelancers. Many business leaders […]Read More