Sales Consulting Case Study: Sales Training Workshop for Chime Solutions

Call Center Lands Huge Account - Now They Need to Make Sales Calls For The First Time!

“The trainees gave great feedback and appreciated the interactive training style the Blackwood Consultants delivered. The production teams now have the foundational tools to succeed at Chime and are excelling with their quotas.”

– Ebony Jean-Louis, Director of Talent Acquisition

Key Stats

60% Of The Team Meets Monthly Quota

2.3% Conversion Rate Program-To-Date

9% Proposal Rate


Chime Solutions delivers contact center solutions as a service. Headquartered in Morrow, GA, Chime serves hundreds of clients in global locations. Typically, the organization fulfills customer service inquiries. But when Chime landed a new account, it required them to provide sales calls. Answering customer service calls and making cold sales calls are two entirely different things. That’s when they reached out to us for help.


Due to the nature of call center contracts, Chime needed to train new sales reps fast to secure a new account. Chime was great at training new hires in customer service, but they didn’t have the capacity to provide sales training.

  • A non-existing sales training program
  • Lack of foundational sales methodology
  • A short amount of time to solve their problem




Our Blackwood Consultants began by fully understanding Chime Solutions’ sales training needs. After understanding what the sales reps would be selling, when they needed to start selling, who they’d be selling too, etc., we created a custom sales training workshop that would allow the new hires to be brought up to speed quickly and ready to hit the phones!



The next step was to determine which sales tactics and methodology would be best to teach the new hires. After choosing the right approach, we constructed custom sales materials and visual aids – all branded specially for Chime’s Sales Training Workshop.

We provided the following deliverables:

  • Sales Assessment
  • Sales Training Workbook
  • Visual Presentation




We took an interactive approach to deliver the workshop. The sales training provided foundational sales knowledge that could be applied to any product/service where a consultative experience was needed.

More deliverables:

  • Two-day interactive sales workshop
  • Visuals, handouts, and role-playing
  • Debrief with the management team

Sustainable Results

Blackwood Impact Group helped Chime Solutions onboard its new sales reps fast by facilitating a two-day sales training workshop. The material equipped new hires with the foundational knowledge needed to begin making cold calls and getting through to the decision-maker. As a result of our sales training and workbook resources:

  • 60% of the team meet quota monthly
  • 2.3% conversion rate program to date
  • 20 Agencies sold average per month
  • 9% Proposal rate

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