Introduction

RTL Digital Media is a digital marketing agency that provides Search Engine Optimization (SEO), online advertising, and geo-targeting text advertising, among other services. They needed to revamp their marketing, sales, and operational strategies.

Problem

• Unpredictable sales pipeline
• Low budget clientele
• Slow turnaround time for onboarding new marketing clients
• Inconsistent website build process
• Lack of accountability with employees

Solution

Since RTL needed to revamp multiple areas of their business, they engaged us in a 12-month retainer. A retainer is ideal when taking on a project of this magnitude and allows the client to apply a holistic Growth Strategy to their organization. Throughout their retainer, RTL received the following services:

• Market Research
• Competitive Analysis
• Business Plan
• Sales Coaching
• Updated Sales Proposal Template, Sales Sheet, and Presentations
• Sales Playbook (100+ pages)
• Business Process Improvement
• Client Onboarding Program
• Hiring & Onboarding of New Employee- created interview questions, screened resumes, interviewed candidates, gave candidate recommendations, and created KPIs for new hire
• Rebranding (StoryBrand Methodology: tagline, one-liner, slogan, and elevator pitch)
• Marketing Strategy
• Marketing Plan
• Case Studies and Testimonials (strategy and content)
• Referral Program
• Website Strategy (content, layout, user experience)

Results

After 12 months of Fractional Chief Revenue Officer consulting, RTL was able to turn around its most lucrative departments. The holistic Growth Strategy enabled RTL to

• Average 4-7 new clients per month
• Reduce website production time by half
• Double the price of their retainers
• Sell bigger projects
• Grow their average client size by 50%