“Before working with Blackwood Impact Group, I struggled to clearly communicate the mission and impact of The Teen Mom Project in a way that felt powerful and aligned with my vision. I knew the work we were doing was transformational, but I didn’t know how to articulate it in a way that would resonate with donors, partners, and my team.
Trying to piece together the messaging myself felt overwhelming and scattered. I had bits and pieces of language but no clear or consistent way to express it all.
Melissa brought a level of insight, clarity, and care that I’ve never experienced before. She didn’t just help me write copy—she helped me step into my role as a founder and communicate the true heart of our mission. Through our sessions, we developed a full brand narrative, a donor-based BrandScript, a homepage wireframe, a refined tagline, and messaging that I’m proud to share. Every word now reflects our story, our mission, and the impact we’re making. The moment I reviewed the Verbal Brand Guide and wireframe, I felt a deep sense of clarity. It was like someone finally helped me bring all of my ideas and vision together in one cohesive message. Now, I feel confident sharing The Teen Mom Project with funders, collaborators, and our community. I finally have the messaging—and the strategy—to match the impact we’re making. This process was truly a game changer.”